Yash Godiwala

Yash Godiwala is a Californian who builds business processes and brands for startups. Over the last half decade, he’s done this at some of the fastest growing technology companies in history. In the time left over, he publishes his notes here—at a blistering pace of about one piece a year—on technology and American culture. He also occasionally invests in his smart friends’ startups.

Yash in a forest clearing with two dogs

He grew up a Boy Scout at the south end of the San Francisco Bay, left college after a semester, and now lives in Los Angeles by way of New York and Austin. He goes on runs and shoots on a Fujifilm, though not often at the same time. He builds internet projects with AI and physical ones without, mostly as warm-up for a house he’ll someday design on California land he hasn’t bought, and for a few coffee shops and restaurants that so far live in his notes. He’s an easy yes for live music, a strategy game, or a fire, and he’ll cook for anyone willing to stay late arguing about why America is the way it is.

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