Operating
Base Power Company
Growth, Austin
2024-26
Energy startup building the foundation of American power through a fleet of distributed residential batteries. Second growth hire. Owned the revenue systems and helped bring the brand to life.
Owned basepowercompany.com end to end. What we said, how we said it, how it looked — and the funnel logic and routing that turned visits into pipeline. Helped set the voice as the company went multi-product and multi-state. Homebuilder partnerships, utility launches, a new product line: the site carried all of it. Scaled direct mail from 0 → 250K+ mailers a month. Became the #1 channel for utility partnerships. Built the home database the company ran on — where to expand, who to mail, what a home was worth. Marketing, deployments, trading, and finance all pulled from it. Launched the member testimonials program — sourced members, produced 7 short films now live across the site and lifecycle.
Ramp
Growth, New York
2021-24
Finance automation platform helping businesses spend smarter. One of the first product-focused growth hires. Grew inbound and conversion, then built for accounting, PE, and fleets.
Owned the inbound growth number — onboarding, lead routing and scoring, the financing application, and ramp.com as the front end. Stood up conversion rate optimization from scratch and owned the metric. Product manager for the accounting channel — the firms that referred us clients. Owned partnerships, worked conferences, and advanced the Advisor Console. Scaled it into private equity — built the first tool for cross-portfolio spend visibility, so PE firms could see spend across every company they owned. Built and marketed the Ramp Fleet Card as product-led growth — a product built to sell itself.
Fion Technologies
Operations, San Francisco
2020-21
Wildfire prevention startup leveraging geospatial data and ML. First operator. Ran the back office, hired the early team, kept the fundraise moving.
Built company operations from zero: AP/AR, legal, payroll, benefits, PEO. Ran technical recruiting: sourced, screened, and closed the early engineers. Carried investor relations and diligence through a $650K pre-seed and a $2M+ seed.